raising awareness among women
Consumer research shows that younger women are still less aware than men of their right to complain – and bring fewer complaints to the Financial Ombudsman Service. To help raise awareness of the service's impartial role in settling financial disputes, the ombudsman launched a campaign two years ago to engage with younger women. Since that time, unprompted awareness of the service among women has increased by 50% – from 9% in 2009 to 14% today.
- woman of the world festival
the ombudsman took part in international women's day by attending the WOW festival to provide tips and advice for women abuot financial matters and careers
our work with the media
- Savvy Woman
the ombudsman regularly provides features and tips for Savvy Woman – the finance website helping women make the most of money matters – including a recent feature on the ombudsman and regular contributions to "ask the expert"
- Black Hair / Pride magazines
the ombudsman is working in partnership with Black Hair and Pridemagazines – two leading lifestyle magazines to raise awareness of the ombudsman with Black African and Caribbean women
- Every Child Matters
the ombudsman features in Every Child Matters – the official consumer publication of the National Association of Head Teachers – sent every year to all parents with children in key-stage one education
- The One Show
the ombudsman regularly takes part in television programmes that appeal to a wide ranging audience, like The One Show
- Money Saving Expert
the ombudsman service is regularly name-checked by consumer-champion Martin Lewis in his weekly newspaper columns and on ITV's Daybreak. An in depth guide to the service also features on the Money Saving Expert website
interviews chief ombudsman, Natalie Ceeney, on how to make a financial complaint