Pet insurance
This page will give you an overview of pet insurance complaints we deal with and how we approach them.
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Got a complaint about pet insurance?
This page will give you an overview of pet insurance complaints we deal with and how we approach them.
Complaints we deal with
Your customer may bring their complaint to us if they believe it was unfair for you to decline their claim. You may have declined the claim because:
- a policy condition or exclusion applies
- it’s related to a pre-existing condition, or a condition that first became apparent soon after the policy was taken out
- the time limits on cover for treatment have expired
- it’s for a bilateral condition – which the insurer treats as a pre-existing condition, or where it says the 12-month time limit started when the condition was first seen on a different part of the body
- the policy doesn’t cover dental treatment
- on an equine policy, a horse may have been put down, but the decision didn’t comply with British Equine Veterinary Association (BEVA) guidelines
- reasonable care wasn’t taken which led to the pet escaping and becoming injured
- the pet is aggressive or has shown signs of aggression.
They may also come to us because they believe that:
- the policy was mis-sold
- the price of the policy has significantly increased
- the deductions for policy excesses, co-payments, or policy limits have been unfairly applied to the claims settlement
- you've added policy exclusions either at the outset or mid-term and applied them retrospectively
- the terms and conditions of a lifetime policy have changed.
Rules on pet insurance
When we look at complaints about pet insurance, we use the regulatory and legal standards that applied at the time of the event the customer is complaining about, such as:
How we resolve pet insurance complaints
We only look at complaints that you've had an opportunity to deal with first. If the consumer is unhappy with your decision, or you don't respond to them within the time limits, they can come to us. We’ll look at the facts and evidence from both you and your customer.
Each case is different, so what we require will vary. We’ll usually want to see the following information:
- policy schedule and the terms and conditions
- claim form
- a copy of the claims notes – so we can see exactly how you dealt with the claim
- veterinary history
- vet invoices
- any statements the vet has provided
- any expert opinion you’ve sought along with their credentials
- if you’ve applied any exclusions to the policy after it started, we’ll need to see the questions and answers from the point of sale, and your underwriting criteria
- for bilateral conditions we’ll look at the available evidence, such as the vet’s opinion and the animal’s medical history, to decide if the two events were directly connected.
We may ask for further information or documents, depending on the circumstances of the case.
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If your customer has shown they have a valid claim under their policy, you should pay the claim unless you can prove that a policy condition or exclusion applies.
Most pet insurance policies have exclusions and limitations. If we find any that are significant or unusual, we’ll look at what you told the customer when they took out the policy. We’ll take into account any medical evidence provided by vets – in particular, clinical notes and written submissions.
You might refer to the meaning of certain key words in the policy, for example, ‘condition’ or ‘treatment’. If you’ve defined a term differently from its everyday meaning, we’ll look at how you did this, for example, by using a key words glossary. We’ll consider how you explained this to the customer.
If the meaning was open to interpretation, we may decide that you’ve unfairly applied the exclusion or limitation. For example, an examination or consultation isn’t generally considered to be a ‘treatment’. So, we’d look at how the policy defines ‘treatment’ and whether you brought this to the customer’s attention.
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The remedy to turn back the clock and apply an exclusion retrospectively is set out in the Consumer Insurance (Disclosure and Representations) Act 2012 (or CIDRA). CIDRA sets a duty on a consumer to take reasonable care not to make a misrepresentation when a contract is entered into or varied.
For a remedy to be available to you under CIDRA, you’d need to show that:
- you asked your customer a clear and specific question which they failed to answer correctly or with reasonable care resulting in a misrepresentation, and
- had they done so, you would’ve done something differently like offered the policy on different terms or not at all, making the misrepresentation a qualifying one. We’d need to see your underwriting criteria to support this.
Read more on our approach to misrepresentation and non-disclosure
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Most policies don’t cover pre-existing conditions or a condition that appears in the first 14 days of the policy. We’d expect you to have mentioned this to the customer at the point of sale and within the insurance product information document (IPID). We wouldn’t agree that it was enough to tell the customer to read the policy document.
If you refuse a claim on the grounds of a pre-existing condition, there are two main things we’d consider:
- is it the same, or a related, condition?
- did the customer know about it?
Sometimes the signs of condition are apparent before the policy starts, but the condition itself doesn’t manifest until after the policy is in place. In these situations, you need to show it is the same condition, or that they’re related or have the same underlying cause.
We’ll also consider what the customer knew when they took out the policy and whether they could have reasonably known there was something wrong. If not, we wouldn’t consider it fair to refuse their claim, particularly if the vet told them there wasn’t a problem.
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If you don’t insure aggressive dogs or particular breeds, we’d expect this to have been brought to a customer’s attention when they took out the policy so that they could decide whether it’s a suitable policy for them.
If you’ve declined a claim relying on an exclusion for aggressive dogs, we’ll review the specific wording of the policy exclusion and the available evidence. If the dog has clearly been aggressive and attacked someone, it’s likely we’ll say it’s fair to rely on the exclusion.
But if the only evidence of aggression is from times when the animal was at the vets or undergoing a veterinary procedure – that is, when it was in pain or being examined – we’re unlikely to say that means the dog is genuinely aggressive.
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If you describe a policy as ‘lifelong’ or ‘lifetime’, you won’t normally be able to change the policy’s basic cover.
If an underwriter withdraws cover, and the customer isn’t offered an option to renew, they will effectively have lost their lifetime cover. And it’s unlikely a new insurer will cover any existing conditions.
If the customer takes out a new lifetime policy with another insurer, we may tell you to provide ongoing cover for any existing conditions that aren’t covered by the new policy.
If the customer is offered a new policy with a different underwriter, it’s likely we’ll say the new policy should reflect the old policy’s terms and conditions. This should include any conditions that would have been covered by that policy.
We may award compensation for distress and inconvenience in both those scenarios.
You can make changes to a lifetime policy at renewal, but if these significantly change the customer’s original cover, we’re likely to uphold the complaint.
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A customer may complain if you’ve significantly increased their premium when they renewed their policy.
It's not for us to tell you what price to charge for covering a particular risk. But we can look at whether you set the premium fairly. We’ll consider:
- underwriting criteria
- the factors which caused the price to increase
- whether you gave the customer enough information about any future price rises before they took out the policy, or made it clear that future price rises could be substantial, particularly as the pet gets older.
If we think you increased the premium to profit unfairly from a particular customer or group – or to put them off renewing – we’re likely to uphold the complaint.
We’re also aware of concerns about the rising costs of policies that include a continuation benefit or ‘lifetime’ element. Any type of continuous cover can also have benefits that would be lost if the policyholder changed provider. So, to enable customers to make informed decisions, it’s important to give the customer enough information about any future price rises before they out take the policy.
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Some policies may limit cover for a particular condition to a specific time limit, for example, a 12-month period. Your customer may be unhappy about when that time limit starts.
We’ll look at what the policy says, but we’d normally say it’s fair for an insurer to start the 12 months from when the customer could have made a claim for treatment. This is usually when a vet recommends some sort of investigation or treatment for clinical signs of a condition.
It’s rare for a condition to appear on the exact date that a policy starts. So the policyholder will normally have to renew the policy to be able to claim for the full 12 months. And we’d expect this to have been made clear to the policyholder.
We wouldn’t usually ask you to pay for claims if the policy had ended and the customer was no longer paying the premiums. But if you didn’t highlight this time limit, we’ll consider whether your customer would have continued with the policy.
When settling a claim, you should let your customer know that any future claims for the same condition won’t be covered after the time limit has passed. This information will help them decide whether they want to renew the policy .
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Where a condition has previously affected one side of an animal and your customer then claims for the other side, you may have declined these claims because:
- you consider this to be a pre-existing condition
- the 12-month time limit began when the problem occurred on the first side and has now expired.
We’ll look at the available evidence, such as the vet’s opinion and the animal’s medical history, to decide if the two events were directly connected.
As with our approach to pre-existing conditions, we’ll consider whether:
- this is the same condition affecting the other side of the animal, whether they’re related or have the same underlying cause,
- the customer knew the second side was likely to become affected by the same condition later, given what the vet told them at the time and how much time has passed.
We’re likely to agree with your decision to reject the claim, if:
- the evidence suggests the underlying issue is the same – such as a disease process, and
- your customer was aware of symptoms for some time.
We might think it’s fair for you to treat it as a separate issue, if:
- a significant period of time has passed since the initial condition, and
- the vet notes show that they examined the the other side when the problem was first presented and didn’t find anything wrong.
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If you denied a claim because your customer's policy didn't include dental treatment, we’ll consider whether the policy term:
- is clear, fair, and not misleading, and
- has been applied fairly taking into account the individual circumstances of the claim.
We’ll think carefully about whether it’s fair to apply the exclusion for dental treatment if it was necessary as part of the treatment of something else. This might be, for example, where a vet’s had to remove a tooth in order to treat a tumour.
We often see claims where an animal has received treatment for a condition which has presented itself in the animal’s mouth, like a lump. Customers might complain that had the lump presented itself anywhere else on the body, then their claim would have been accepted so the exclusion shouldn’t apply.
In cases like this, we’ll consider the medical evidence. If there’s been a diagnosis and the condition is one which would only present in the jaw or gums, then we’ll usually say you can rely on the exclusion. But if the lump could have appeared anywhere on the animal’s body, we might think it’s unfair for you to rely on the exclusion.
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These claims are usually only covered if the decision is in line with the BEVA guidelines on best practice for considering euthanasia on humane grounds.
Customers sometimes complain that a horse was put down for humane reasons. But you didn’t cover the claim because the euthanasia didn’t comply with the BEVA guidelines.
We’ll look at the policy wording and check that the procedure was carried out in line with the guidelines. For example, this may be where:
- the condition was so severe, the horse had to be put down immediately
- the insurer was contacted, or another vet was asked to give a second opinion.
Some equine policies specify that the BEVA guidelines must be complied with for a claim to be paid. Other policies may use different wording, for example, that a claim is only valid if there’s no other treatment option and euthanasia is ‘imperative’, but doesn’t mention BEVA.
In both these cases, if evidence shows that no alternative treatment was available and it was necessary to euthanise the horse, we’re likely to uphold the complaint.
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We’ll look at how the policy defines ‘reasonable care’. If there’s no definition, we’ll use the test set out in the case Sofi verses Prudential Assurance (1993). This says that if an insurer declines a claim on the basis the consumer didn't take reasonable care, they must show the consumer acted in a reckless way.
We’ll consider things like:
- the customer’s actions – where they were when the pet escaped and how long they took to realise their pet was missing
- where the pet was before the escape, for example, in the customer’s house or garden, or near a busy road
- how easy was it for the pet to escape, whether the area enclosed was or sufficiently supervised
- details about the pet itself – for example, a young puppy is more likely to escape than an older dog
- the pet’s past behaviour – whether they have escaped before and this was a foreseeable risk.
We might consider it unfair for you to decline the claim if we think:
- the customer has taken reasonable care, or
- the pet would likely have escaped even if the customer had acted differently.
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If the complaint is about a mis-sale, we’ll look at:
- who sold the policy, and
- whether or not you sold it on an advised basis..
If you gave advice, you have a responsibility to make sure the policy is suitable for the customer.
If the customer bought the policy without advice, they should have been given enough information to decide whether the policy was right for them at the point of sale. You must provide information that’s clear, fair, and not misleading, that highlights key benefits and limitations.
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An excess and co-payment are significant policy terms and so they should be made clear to your customers in a policy summary or similar document, such as an insurance product information document (IPID).
If these aren’t made sufficiently clear at the point of sale or renewal, then we might not think it’s fair to apply them.
We’d expect you to deduct the excess and co-payment from the claimed amount before applying any policy limits.
We don’t think it’s fair to apply the policy limit to the claim first and then take off the excess and co payment afterwards. Otherwise the customer will never benefit from the full cover their policy is meant to provide.
We follow the FCA’s dispute resolution rules (DISP)Opens in new window and will take into account how you’ve tried to put things right.
If we uphold a consumer's complaint, we'll tell you what you need to do to put things right. This could be by refunding premiums or paying all or part of a claim, with interest to cover the time the customer has been without these funds.
We may also ask you to compensate your customer for any distress or inconvenience they’ve experienced as a result of the problem.
Case studies
Craig has his horse put down without waiting for his insurer’s consent
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Rita and her pet insurer disagree over pre-existing conditions
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A cat surgery claim conflicts with Anna’s insurer’s policy time limits
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Insurer’s errors delay Shai’s pet insurance policy start date
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Ibrahim’s pet insurer won’t compensate him for an admin error
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Business Support Hub
Businesses and consumer advisers can contact our Business Support Hub on 020 7964 1400 for information on how we might look at a particular complaint, or for guidance on our rules and how we work.
We also work with businesses and other organisations to help prevent complaints.